MooGoo Ascorbyl Tetraiso-palmitate (Vitamin C) Brightening Active Serum (3% w/v)

a specialised form of Vitamin C that scientists call Ascorbyl Tetraisopalmitate (AT), but we call it a triple threat. First off, it’s extra stable so it’s fresh and effective when it meets your skin – very important! Unstable forms can oxidise quickly rendering its good properties null and void, making it a waste of your hard-earned MOO-lah. AT is also oil-soluble which means it can penetrate deeper and more effectively into the skin. And finally, it’s known to be less irritating than other forms out there. Alright C, you big show off. Being an acclaimed antioxidant, not only does it lighten skin discolouration, but it also fights free radicals that cause skin ageing. AT loves skin so much that it’s been shown to stay in cells 40 to 80 times longer than other forms of Vitamin C and have 4 times the effect. But there is one downside to this seemingly perfect child: it’s very expensive. While we could downgrade and cut our costs, we think the difference it makes is worth every pretty penny.